Prudential’s “State of Us”
The Prudential “State of Us” campaign traveled across the country to meet Americans where they are and learn what barriers are getting in the way of planning their financial future. What we discovered was whether you were from North Carolina, Northern California or anywhere in between, we all have hopes and dreams for our futures and face similar financial challenges to make those things become a reality.
Monowi, NE: Town of One
At first blush, a town of 1 would seem totally one-of-a-kind. But what we learned from the town’s sole inhabitant, Elsie Eiler, was that her story was similar to tens of millions of women all over the country. That’s because at some point in their lives, 4 out of 5 women in the US will be solely responsible for their family’s finances.