88 keys,
one note.

A piano is only as beautiful as its diverse notes. In this installation of the “Be Together, Not The Same” film series, the unique tones of each key of a piano are reengineered to only play one note. The resulting sound makes clear that there’s no beauty to be found in a sea of sameness.

C-Tweets

To promote the film prior to the launch on the Grammy's, we posted cryptic messages typed with the same key—C. After the spot aired, we translated the tweets and made sense of it all.